This is a folder that I and Joakim Lindblom at Superlativo did as a project together. We came up with the concept and idea to play with the words "färsen" and "Fersen", the first one meaning "minced meat" in Swedish, which sounds similar to Fersen, which is the name of the street crossing a part of the town Malmö where a lot of shops and boutiques are located, which the folder is an advertisement for. I did the logo, map and photo/illustrations. Joakim did the silhouettes on the label.